The label
amr saad is an independent Egyptian eyewear and design brand founded in 2015, creating handcrafted frames and objects in silver, gold, and acetate. Rooted in craftsmanship and human stories, the brand explores identity and self-expression through limited batches and considered design.
amr saad began as a personal practice — a way of translating experience, observation, and questions of identity into physical form. Working directly with materials, the brand developed a design language shaped by tension, balance, and restraint.
Eyewear and objects are approached not as accessories, but as forms of presence — pieces that sit close to the body and become part of how one moves through the world.
The work evolves slowly. Designs are revisited, tested, and refined over time, then released in limited batches, allowing each object to exist with intention rather than urgency.
At its core, Amr Saad is concerned with identity — how it is formed, expressed, and quietly claimed.
The brand speaks to those who value clarity over excess and depth over display. Those who feel no need to announce themselves, yet occupy their space fully.
There is a sense of quiet rebellion in the work — a resistance to speed, noise, and mass sameness. A belief that restraint can hold strength.
All amr saad pieces are developed through a hands-on design process that balances human craft with precision manufacturing. Handcrafted work remains central to the atelier, while selected designs are developed through controlled, precision-led production to achieve clarity, consistency, and long-term wear.
Silver, gold, and acetate are selected and shaped with close attention to proportion, weight, and fit. Prototyping and refinement are integral to the process, allowing each design to carry both precision and character.
Rather than scaling through mass production, the brand grows through focus, intention, and refinement
